Email Marketing as Part of Your Strategy
Is Email Marketing Still a Good Approach? There is a lot of noise about artificial intelligence, chatbot, likes and shares on social media as better options to improve sales and traffic, and you may think email marketing it’s not efficient anymore. What this channel could do for your business? Well, 99% of people check their email every day and that means something. We have all opened that email with that amazing content that gives you an insight, or that Amazon reminder that you forgot something in your cart. Of all the channels we can do marketing campaigns, email is one of the most important. For every $1 you spend on an email campaign, an average return of $42 can be expected (DMA, 2019). An email has more impact in comparison to organic search, paid search, and social media when it comes to customers’ acquisition & retention. Photo by Campaign Creators on Unsplash Numbers Can Talk If you’re still wondering about its effectiveness, let’s h...
