AI and Marketing - Perfect Match?

AI is happening, it is not a prediction for the future, it is the present and it brings a lot
for the marketing world, where we are all trying to get more and more space in the
customers mind and transactions. And is more accessible than ever.

AI is everywhere. In your music, while you are listening to your favorite song on Spotify
then you “accidentally” discover your next favorite song. In your Amazon shop, when,
again, you “accidentally” discover that waterproof backpack you need to bring your
laptop around on a rainy day. AI is that extra item you added in your cart while you
had the intention to buy just that small item.

Is not that Amazon or Spotify knows a lot about you. Your cookie does, and businesses
are using AI in their favor, to grow their business.

If you are a marketer and read this article right now, you are probably thinking that
Machine Learning is something you can use the most to increase your performance and
you are right. This can give you the big picture of your company through the numbers
involving the historic numbers of all the interactions with audiences, will give you
insight of your target, content, what channel to connect, frequency, automation and so on.

The algorithms provided and its prediction will give you the insight necessary for the
actions for success giving you the chance to increase your ROI as never before. It is a
good tool to make your customer journey shorter and effective and the time to work
deeply on your retention and customer success.  

While the machine does its job, humans can focus on insights for the next trend.

Reference:

Smart Insights. (2020). Artificial Intelligence (AI) for marketing | Smart Insights.
[online] Available at: https://www.smartinsights.com/tag/artificial-intelligence-ai-
for-marketing/ [Accessed 24 Feb. 2020].

Infotanks Media. (2020). Data-Driven Marketing: Benefits, Challenges, And Examples
| Infotanks Media. [online] Available at: https://www.infotanksmedia.com/blog/data-
driven-marketing-benefits-challenges-and-examples/ [Accessed 24 Feb. 2020].

Smart Insights. (2020). How AI is transforming the future of digital marketing | Smart Insights. [online] Available at: https://www.smartinsights.com/managing-digital-marketing/how-ai-is-transforming-the-future-of-digital-marketing/ [Accessed 24 Feb. 2020].